For this project, I was to define a new market for a company that has decided to expand by moving into other markets. I chose to represent individuals that live in Portland, Oregon and live a health-conscious lifestyle while embracing the outdoors. Their love for nature is reflected in their shopping habits, favoring brands that promote sustainability and are environmentally friendly. What led me to choose this type of market is my passion for sustainability in fashion, and I wanted to promote a unique lifestyle and inspire my audience for this project.